Excellent customer service can create loyal customers for
life who are willing to refer your business to friends, family, and colleagues.
Providing
customer service starts with a genuine desire to delight your customers, but
you also have to think beyond selling your product or service. You need to
consider the increasing experience your customers have when they visit your
store or website, what they think and feel, and what you can do to make it
better.
·
An unsatisfied customer typically
tells 8 others about the negative experience. These people then tell to more
people. Just one unsatisfied customer can negatively influence up to 82 others.
·
Only 4% of all customers ever
complain. For every complaint received there are an average of 26 other
complaints that were never voiced. Six of these complaints are serious enough
to cause defection.
·
Nearly 95% of customers who
complain will continue to do business with you if the complaint is handled
quickly and to their satisfaction.
·
Depending on your industry, the
lifetime value of each customer is 100 to 1000 times the value of a single
transaction.
·
Research shows it costs five
times as much to attract a new customer as it does to retain an existing
customer. Exceptional services are the best way to retain customers.
·
Existing customers spend more per
transaction and purchase higher profit items than new customers, resulting in
more profits for salary increases and career advancement opportunities.
·
Providing exceptional customer
service makes for happier customers who are easier to deal with, making your
job more enjoyable.
Creating a work environment where customer service is
important can lead to improved employee morale. Employees who are eager to help
can put irate customers ease and improve their shopping experience. This can
lead to a more pleasant environment and make employees feel good about what
they do. Quality customer service can benefit your business in countless ways and by observing the importance of customer service you can take measures to provide your consumers with a positive experience.
We at
Lime Green Group not only harbor expertise in hospitality management, but our
wide range of services goes from business development to brand development and
from culinary management to employee training programs. We also assist in managing policies, rules and regulations, guidelines for operations.
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